Why Promotional Products Still Deliver Real Results: Data-Backed Insights
- Jeff Fleck
- 6 days ago
- 2 min read
Promotional products aren’t just nice-to-haves — they’re proven marketing tools that drive engagement, brand awareness, and loyalty. If you’ve ever wondered whether they actually work, the numbers tell the story.
Promotional Products Build Brand Recall
According to a 2025 PPAI study:
83% of people can recall the brand of a promotional product they received in the past 2 years.
52% of recipients have used the product at least once a week.
That kind of consistent exposure is hard to achieve with digital ads alone. When your audience interacts with a tangible product, your brand stays top of mind long after the initial event or campaign.
People Appreciate Useful Products
The same study found that 90% of recipients consider promotional products “useful” or “very useful.” This makes them more likely to:
Share the product with colleagues
Keep it in a visible location
Form a positive impression of your brand
When your products are practical and high-quality, they become a daily reminder of your business.
Events and Giveaways Deliver Measurable ROI
For trade shows, expos, and endurance events like races or triathlons:
Nearly 60% of attendees are more likely to visit a booth with free giveaways.
Branded apparel and accessories can generate up to 10x more impressions than flyers or brochures.
Strategically chosen products help you capture leads, start conversations, and extend the reach of your campaigns.
Promotional Products Influence Purchasing Decisions
Promotional items also influence buyer behavior. PPAI research shows:
79% of people said receiving a promotional product made them more likely to do business with that company.
85% of people said the item made them feel more positively about the brand.
It’s not just a handout — it’s a relationship-builder.
The Takeaway: Promotional Products Still Deliver Real Results
Why do
promotional products still deliver real results? Because they combine visibility, usefulness, and emotional impact. When your items are well-designed, aligned with your audience, and delivered strategically, they create long-lasting impressions and measurable business results.
Want to see how promotional products can work for your corporate campaigns, events, or onboarding kits? Contact us for a friendly consultation and we’ll help you pick the right items to maximize impact.
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